Cliches, then and now….
Every Dog Will Have His Cliché
Written by Shawn MacKenzie
I am going to start with a little tale from the past. History is a passion of mine, particularly the history of words, writing, and books. In 1450 CE, goldsmith-turned-printer Johannes Gutenberg popularized moveable type, and books left the hallowed confines of scriptorium walls for the libraries and studies of anyone with ready cash and the ability to read. (Note: The Chinese and Koreans had moveable type as early as the 11th century, but, given the intricacies of their ideographic languages, a proliferation of books was not immediately forthcoming.)
As revolutionary as Gutenberg was, each word on each page still had to be set individually. Once an edition came off the presses, the type was knocked down and used for the next project. This was labor intensive, to say the least, particularly if a book became an unexpected bestseller…
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